Power of Perception Examined... 

      Why It Matters to Making Decisions when Dealing with Changes

…thinking is the use of knowledge to achieve a purpose that cannot be achieved at once…                                    Edward de Bono..Lateral Thinking

I think we can relate to ONE event or IDEA that changed the order of how we understand or view the world in general.  For me it was reading a book in college called The Intelligent Eye by R.L. Gregory published in 1970. His premise went in depth about major findings of how the brain first senses and processes language and thought.  What the eye sees as primary perception is the first intelligent step in seeing objects, symbols or functions which makes a connection to secondary language and concepts or thoughts.  

   

As a new teacher this was a break through. I could help children learn by first looking carefully at the physical world…objects, actions, pictures, and symbols and then use words as a secondary record of their observations…the more details you see, the more you organize, the more you have to communicate.

So what happens when the eyes looks at something?  Light waves reflect off the object, pass through the lens, stimulate the rods and cones on the retina, send electrical signals along the optic nerve through a relay station to the visual cortex. From here nerve transmissions are sent to the frontal cortex for interpretations of feelings, actions and words in the language center. 

This is how cognitive schemas ( cognition) are built where concepts are formed based  on standard sets of data or definitions as the basis for what we learn. Therefore, Perceptual Thinking is the primary ability to extract information from the environment as a result of experience also called conceptual learning based on feedback.

For example,  you can hear the concept  cat and everyone will have a different perception of a feline form even including  various surroundings or actions. However, if I give you an image of a cat, which I won't, then everyone will have the same understanding...which can be limiting. 

  So how does this apply to making any decision, whether business or otherwise,                       when what used to be standard learning is no longer feasible?   

Basically, our Cognition is challenged…what we know, how we understand reality as perceived, how we use language, reasoning, and problem solving to make reasonable decisions for the situation may no longer have application.

Our cognitive network is the basis of making a decision. It has to choose a course of action from a set of alternatives based on certain criteria and evaluation. 

For example, as a consumer you go through multiple stages to make a purchase: a need or  problem…information…evaluation of alternatives…purchase decision…purchase… and post purchase evaluation.

 However, what happens to the state of experienced cognition or 

 COGNITIVE SCHEMAS when we are faced with the reality of CHANGE?

For example, people are facing  profound, unprecedented changes  in today's business world offline and online.  We can see a different  marketplace, consumer demands, advertising costs, branding expertise, multiple income streams, and entrepreneurship opportunities.

Therefore, how can our cognition or comprehension based on former reasonable standards of yesterday begin to put together this new information and make some viable decisions? 

It starts with exposure to facts and attention to different kinds of adaptations, some of which can be managed to better integrate into the Digital Economy.

You can start by breaking open the former cognitive field by looking at the variables involved with transition and People Power on the internet.

For example, how would you explain these changing factors to help make new decisions?

...How internet marketing has exploded...

...Two biggest blunders and how to avoid them..

...How many ways is the Online Business Environment open?

...What is the true business power called Leverage?

...How to find your Internet Core Identity Potential

...Is it the right time to consider being a self-franchised entrepreneur?

...Getting to know a mastermind system for true Leverage

You are invited to check out two reports:

     How to Start Growing a Profitable Online Business

     Is Internet Marketing the Right Time to be a Self-Franchised Entrepreneur?

To help your perceptual thinking, or enhance your linear language thinking, you will see  a series of relevant BIG PICTURES within the context of WHY and HOW you can participate in this vital New Economy on Demand. 

These reports will help you look at the situation in a different way without fixed assumptions, sometimes known as block-busting concepts. The least you can do is consider the changing rationale and proven alternatives of creating different options to participate in this evolving force field of internet marketing in the Digital Economy. 

Decision-making is a fundamental process of the brain…use it wisely in the greatest transition in history..

Your comments and discussion are always welcome.  Have you had experiences where visual thinking played an important part in decision making?

Sincerely,

Annemarie Berukoff

PS: But when you’re the first to de-construct and re-invent a product, a platform, a service, a profession, an industry….You own an entire kingdom.  Perry Marshall