How Affiliate and Network Marketers Adapt to Exciting Reality of Social Commerce and Consumer Economy

 

Check Incentive Plan with 8 Different Ways to Make Money Online

The Business Dictionary says evolution is a slow process of change from one form or level to a better or higher one that brings into being a superior or new order … face maturity with renewal or decline.

And so the dynamic internet growth has created forces to adapt to a rising Connection Economy and Consumer Era at a grand scale with implications for business structure and success.

In fact, one pre-launch marketing platform has met the greatest challenge of E-Commerce Fair Play.

And the big questions now for MLM and direct sales companies is how to stay ahead of competition, adapt to changing customer needs and preferences and enable their distributors.

MLM Companies Must Face Social Commerce

In good faith, many MLM companies are stepping up to meet the incoming demands of online marketing trends with better software and ecommerce platforms that provide turnkey ways to operate with integrated shopping carts, streamlined checkouts and sponsored loyalty programs with increased customer relationship management (CRM).

However, from the beginning, MLM has a sad legacy as a rather awkward modular structure for many people looking for some financial independence touted on such high hopes and hype producing far less outcomes while mostly spending far more money than earnings.

Strangely, the statistics have been knowingly tolerated that less than 3% of networkers with large fields of influence have became the top leaders with celebrated 7 figure incomes while the majority struggled to make any income trying to maintain expensive auto shipments.

For years, the vast underperforming networkers stayed silent in their rooms or garages overloaded with products because nobody wanted to declare their failures. Many dreamers would persist for a year and drop out only besmirching the reputation as a scam.

Interestingly, this downside has recently appeared as an Anti-MLM discussion on social media by several vulnerable women who began to publicize the inherent struggles of many distributors

Can you relate to some of their points?

— average MLM distributor’s salary was $183 annually

— will work for you despite any differences in resources, backgrounds, skill sets or networks

— massive downlines and team bonuses benefit a few

— lack of assistance and guidance to sales conversions business

— psychological toll through lack of competence or team effort

— rank maintenance depends on replacement of customer base

— more FTC regulation on medical claims since Covid

— FTC ruling for MLM compliance to adhere to the 70% rule that goods must be purchased by non distributors. Hard to prove when real money is made through recruitment to sustain income.

Reality Changes for MLM companies

The current reality is a Customer Economy within Social Commerce where shopping habits are changing to accommodate individual preferences to buy and sell with people they like and trust.

There is more concentricity to make a more human marketplace with greater value for entrepreneurs and consumers.

MLM companies could face the reality of possible economic collapse as negative publicity and old recruitment tools to build sustainable long term teams continues to be improbable for most at the bottom of the matrix.

Inevitably, an MLM association can mean short term gains. Even at a global level, there is concern that MLM may become an obsolete homebased business option. Will distributors burn out or be cut if they can’t make sales while social media continues to hyperventilate with influencers?

Several MLM companies are reconfiguring corporate structures and beginning to transition to affiliate programs where commissions are made through product sales versus recruitments. Social media consultants can continue to receive increased commissions.

Affiliate partnerships don’t focus on team building just promotion of an actual product where incomes can be diversified by promoting many products including sales commissions from customers.

There are several reasons I would not join another network marketing company UNLESS an Affiliate Opportunity is also combined…even better at a monthly subscription of $9.95.

WELCOME TO SHOPLY … E-Commerce Fair Play

Entrepreneurship will always boom where people want flexible opportunities to work for themselves in an uncertain national economy. Networkers will continue to believe in homebased security. However, the modern mindset is to leverage technology to better manage time freedom without family sacrifice.

Power dynamics have shifted from traditional retailers to the well-informed consumers with unprecedented access to information with more options to make their buying decision.

Social commerce has come full circle with social media platforms providing an effective way to engage current and potential customers beyond their direct contacts and communities for ongoing discovery, purchase and referrals.

Welcome Shoply, the next evolution in Social Commerce, as a new marketplace platform for a decentralized ecommerce revolution.

People get better opportunities to participate in the global economy as consumers, creators, influencers and sellers, resulting in a power shift from big to small; thereby, impacting every brand, retailer and platform business.

Every influencer, affiliate marketer or experienced business professional has the chance to be part of a global launch to decentralize ecommerce and level the playing field for all entrepreneurs.

Shoply opens a global marketplace that will streamline Physical Products, Digital Products, Vendors, Social Media Influencers, Team Builders and Business Developers all enabled by a single platform for both social experiences and ecommerce transactions.

Shoply also has a network marketing 3 x 12 matrix based on organizational volume and marketplace earnings.

There are 8 different ways to get paid!

Definitely, Shoply is a break through ecommerce opportunity that welcomes all Online Marketers …MLM, Direct Sales, Affiliates, Content Creators, Vendors and Influencers to check out their business model and potential in a decentralized global marketplace.

Watch our journeys  

Questions and comments are always welcome.

Mary Berukoff

amarie10@gmail.com

250 304 9710 PST

What Do You Know about How Decentralized Ecommerce Can Benefit the Creator Economy — 8 Facts

 Surround yourself with people who lift you up. 

Part of self love is having a higher standard for your inner circle…

The more you know, the more you realize that these are exciting times for the entrepreneurial spirits! And it seems the marketplace is evolving to rise up to meet their needs and dreams!

The Creator Economy is a growing market that includes the Influence Marketing Industry and hundreds of new Social Startups. By end of 2023, Influence Marketing Industry is expected to value approximately $21.1 billion bringing total Creator Economy value to $104.2 billion.

Such market growth sends a strong signal that it’s going mainstream.

Another category is known as Passion Economy, also alive and thriving with about 500 million people participating globally. This unique business defines people who “monetize their individuality or non-commoditized skills through digital platforms” to make money on the internet. Linktree

This alignment happens within Social Commerce growing into $1.2 trillion wave of change by 2025 that revolutionizes the way people shop differently from traditional e-commerce by buying and selling through a personal sense of choice, authenticity, connection and community.

Understatement: future creators will continue to diversify their businesses and revenue streams to play a significant role in the overall ecommerce business community. The aspiration to be independent, unique and even make money online will prevail with the right marketplace for support, motivation and success.

Overstatement: Online marketing is strenuous and challenging side-by-side competition with big box retailers and other corporate centralized giants like Amazon, Google, Facebook and TikTok. The small average online marketers struggle to find more fair marketing control, lower advertising costs and find more customers.

New Reality: Launch of a unique global network and shopping community to sell to with content creators, vendors, influencers and small business partnerships open to everyone! Professional Training can help beginning entrepreneurs to set up their niche and marketing priorities.

8 Interesting Facts about Content Creators

1. There are over 200 million creators worldwide with skills, expertise and creativity to attract and monetize an audience. Most have 1000 to 10,000 followers.
2. The Creator Economy is expected to nearly double in market size by 2027 for a potential growth up to $480 billion even if various markets have a slowdown or the risk of recession.
3. There are about 4.2 billion social media users out there as the biggest market for content creators who have a niche, a passion, a specialty and want a marketing share. Linktree
4. Creator Economy is not limited to any one gender or age … 52% of content creators are men … 47% are women … only 13% of content creators are Gen Z with dominance from millennials (41%) … Gen X (30%) and Boomers (15%). Who would imagine older people are making more content than younger generation?
5. Half of all content creators started creating as individual expressions to produce content as a way to explore their interests, self development or have some fun. Money usually comes after.
6. Two-thirds of creators consider themselves part-timers, and 43% spend five hours per week or less. When starting out, you don’t need to put a lot of time to build a worthwhile side hustle to see how it works out. The majority of content creators still work a full-time job to support their income. Adobe
7. In 2023, brands are spending a total of $6 billion on influencer marketing to be promoted one way or another. Despite challenges facing a number of industries, companies seem to think that influencers are still worth the money because of social connections and community. 28% of creators make money through paid promotions and partnerships.
8. 25% of creators earn revenue from affiliate marketing. It makes sense that any creator can add affiliate links to their content to send their audience to more specific products if they have interest. Linktree

PERSONAL INTEREST

Recently I became a Shoply Influencer, an excited member of a global marketplace of entrepreneurs who can independently collaborate, set their own rules, overcome conglomerates, put the power of Ecommerce back into the hands of the people to redefine a broken system on a level playing field.

In a multiplying Social Commerce world, who can doubt the right for individuals to participate in the global economy as consumers, creators, influencers and vendors that can create a power shift from big to small; thereby, impacting every brand, retailer and platform business?

Shoply is also committed to proper Marketing Mentorship and Training by leveraging industry experts to build, launch and scale their personal brand with guidance from the basics to expert level strategies to keep up to date and maximize influence, speed and results.

Content creators are invited to learn more about this unique platform to create and promote their product (physical / digital /services) within a community with these common goals:

— Expand your sales force and make money by tapping into a Global Network of Influencers ready to sell your offer.

— Launch your own affiliate channel for your best customers to help make more sales and share your business with other affiliates.

— Leverage top technology to track sales and compensations.

— Set up predictable cost of acquisition versus oscillating ads spent on social media platforms. As a vendor, pay a direct bonus to your affiliate only when your product is sold.

— Continue to train from marketing experts and top-level coaches…how to build a brand, precise AI strategies and more

Together, small companies and personal Brands can finally partner to create the collective value of their brands and success in the Shoply Community that can outperform the Industry Giants … isn’t it about time?

CELEBRATE the CREATOR ECONOMY

Finally, it is said that almost one in four people is a content creator because there is no shortage of niches to create content about from people’s own unique insights about common experiences.

Personally, I would love to create a website for young people to learn more and practice hands-on exercises that outline how Earth’s ecosystem is biologically interdependent starting with soil microbes, plants, consumers and the Water Cycle.

We are never too old to express, create and share. To monetize our content, we may need help from professional marketers on a decentralized ecommerce marketplace.

Watch video How Shoply Changes Future of Ecommerce

Watch our journeys

What is the product or service of your content creation? What are your dreams?

Look forward to questions or comments:

Mary Berukoff

250 304 9710 PST

amarie10@gmail.com

40 Creator Economy Statistics You Need To Know in 2024 (theleap.co)