Look at State of Social Commerce re Future of New Decentralized Marketplace…Who’s Joining?

Why are TikTok and Amazon Joining Forces? 

E-commerce Will Never Be the Same!

Internet Marketing is facing seismic changes because of social commerce. On one hand, the giants continue treading the landscape with even more colossal footprints to reap their sizeable rewards.

But, on the other hand, there is a resurgence and opportunity for small business owners and entrepreneurs to find some equal footing to follow their plans outside the shadows of centralized powermongers.

In fact, the rise of social media emphasizes how people like the shared popularity of shopping on social apps such as Facebook and TikTok or Temu and Shein. It is expected that the value of social commerce in the U.S. is expected to reach nearly $80 billion by 2025 ($700 billion globally).

In fact, so much growth has motivated the two largest online shopping companies to join forces. But on the other hand, there is a new game in town with a defensive movement to stop squeezing out the vendors, the influencers or the ability of small business owners to make money.

The Era of the Brand is now bypassed by the Era of the Consumer keenly looking for connection and community.

This growth of social commerce is fueled by dependency on a seamless shopping experience without too many clicks or jumps across multiple platforms to browse and shop to make a purchase.

Social media platforms like Facebook, Instagram, TikTok, and YouTube have integrated shopping features that allow consumers to browse and purchase products directly within the apps.

Facebook leads with an expected 64.6 million social commerce buyers in 2024, followed by Instagram with 46.8 million buyers.

eMarketer anticipates TikTok will grow to 117.9 million users by 2025. In 2024, 35.8 million of those users were social buyers outperforming Instagram and Facebooks growth rate.

WHAT’S UP? Recent Partnership of Two Online Giants!

TikTok and Amazon have integrated to increase the influence of social commerce and new opportunities for advertisers.

TikTok users will be able to discover and purchase products directly from Amazon without leaving the Tik Tok environment. They can link their Tik Tok and Amazon accounts through a secure, one-time setup.

Once linked, users can complete their purchases within Tik Tok, accessing real-time pricing, Prime eligibility, delivery estimates, and product details and watch Feed recommendations.

This integration allows brands to run Amazon ads directly on TikTok, providing full attribution and potentially increasing the effectiveness of advertising campaigns. This could lead to new opportunities for brands to reach and engage with their target audiences more effectively.

In fact, Amazon is a monolith with powers rooted deeply into various social media platforms. Their goal is set to be ultra competitive within the evolving social commerce and maintain its dominance especially with younger customers. Recently, it partnered with Pinterest, Meta, and Snapchat.

They will continue to figure out Facebook ad costs, set a budget or schedule an auction system with daily promotions or one fixed budget for an entire campaign. And what does it mean that Meta may spend up to 25% over your daily promotional budget to maximize advertisement costs?

How much does TikTok take as an advertising override?

In fact, this amalgamated Monopoly will continue to be a Supersize Deal for Corporate Giants, Inhouse Marketing Budgets and a Viral Platform of Overcompetitive Centralized Social Commerce.

Do You Think that Social Commerce Needs a Disruption to Level the Playing Field?

In fact, there needs to a DISRUPTION…a Groundbreaking Paradigm Shift for the little business person. There must be a Time and Opportunity to rise up to Decentralize Commerce, meaning to break up monopolies and return power to independent entrepreneurs or small business owners.

HAVE YOU HEARD OF SHOPLY? …and why you should as an entrepreneur or consumer…

In fact, Shoply is a new company in prelaunch with a leadership team backed by a billion dollar values driven company who saw the worsening rigged problem and are effectively creating a marketplace platform where the entrepreneurs can control the terms of selling and build their own team of Influencers and Affiliates on a single channel worldwide.

This Decentralized Marketplace simplifies choosing between retail stores, online platforms, affiliate programs, and direct sellers by removing the middleman.

A Shoply Community is where brands, vendors, influencers come together to discover, discuss, shop and sell, including small business partnerships. Best online training with top level coaches from beginner to advanced is provided to scale each business.

Businesses will create the right incentives for users to drive their own best experience within a dynamic ecosystem of platforms, marketplaces, social media, resellers, creators, influencers and affiliates.

Such collective power can challenge the huge centralized industry giants with unique collaboration and success to redefine a broken system.

Watch Shoply Vision

FINAL WORD

I am passionate about business entrepreneurship and incentives to be played with fair rules democratically open to goals and plans minus overt competition by a megalopolis style of subjects or barriers.

I joined as a Shoply Influencer and thrilled to work with entrepreneurs at any level.

Anyone from any walk of life can benefit from being on the Shoply Marketplace! Your interest may be as a content creator, a major or micro influencer, a network marketing team builder, a retiree, or a single mother that wants extra income to raise her family.
There are 3 ways to participate and 8 different ways to make money on I look forward to sharing more information.

Think your future is today with an online shopping revolution!

Questions and comments are always welcome. What is your experience on social media or online shopping?

Mary Berukoff

amarie10@gmail.com

250 304 9710 PST

TikTok and Amazon Join Forces: Implications for Social Commerce — True Interactive

 

How Affiliate and Network Marketers Adapt to Exciting Reality of Social Commerce and Consumer Economy

 

Check Incentive Plan with 8 Different Ways to Make Money Online

The Business Dictionary says evolution is a slow process of change from one form or level to a better or higher one that brings into being a superior or new order … face maturity with renewal or decline.

And so the dynamic internet growth has created forces to adapt to a rising Connection Economy and Consumer Era at a grand scale with implications for business structure and success.

In fact, one pre-launch marketing platform has met the greatest challenge of E-Commerce Fair Play.

And the big questions now for MLM and direct sales companies is how to stay ahead of competition, adapt to changing customer needs and preferences and enable their distributors.

MLM Companies Must Face Social Commerce

In good faith, many MLM companies are stepping up to meet the incoming demands of online marketing trends with better software and ecommerce platforms that provide turnkey ways to operate with integrated shopping carts, streamlined checkouts and sponsored loyalty programs with increased customer relationship management (CRM).

However, from the beginning, MLM has a sad legacy as a rather awkward modular structure for many people looking for some financial independence touted on such high hopes and hype producing far less outcomes while mostly spending far more money than earnings.

Strangely, the statistics have been knowingly tolerated that less than 3% of networkers with large fields of influence have became the top leaders with celebrated 7 figure incomes while the majority struggled to make any income trying to maintain expensive auto shipments.

For years, the vast underperforming networkers stayed silent in their rooms or garages overloaded with products because nobody wanted to declare their failures. Many dreamers would persist for a year and drop out only besmirching the reputation as a scam.

Interestingly, this downside has recently appeared as an Anti-MLM discussion on social media by several vulnerable women who began to publicize the inherent struggles of many distributors

Can you relate to some of their points?

— average MLM distributor’s salary was $183 annually

— will work for you despite any differences in resources, backgrounds, skill sets or networks

— massive downlines and team bonuses benefit a few

— lack of assistance and guidance to sales conversions business

— psychological toll through lack of competence or team effort

— rank maintenance depends on replacement of customer base

— more FTC regulation on medical claims since Covid

— FTC ruling for MLM compliance to adhere to the 70% rule that goods must be purchased by non distributors. Hard to prove when real money is made through recruitment to sustain income.

Reality Changes for MLM companies

The current reality is a Customer Economy within Social Commerce where shopping habits are changing to accommodate individual preferences to buy and sell with people they like and trust.

There is more concentricity to make a more human marketplace with greater value for entrepreneurs and consumers.

MLM companies could face the reality of possible economic collapse as negative publicity and old recruitment tools to build sustainable long term teams continues to be improbable for most at the bottom of the matrix.

Inevitably, an MLM association can mean short term gains. Even at a global level, there is concern that MLM may become an obsolete homebased business option. Will distributors burn out or be cut if they can’t make sales while social media continues to hyperventilate with influencers?

Several MLM companies are reconfiguring corporate structures and beginning to transition to affiliate programs where commissions are made through product sales versus recruitments. Social media consultants can continue to receive increased commissions.

Affiliate partnerships don’t focus on team building just promotion of an actual product where incomes can be diversified by promoting many products including sales commissions from customers.

There are several reasons I would not join another network marketing company UNLESS an Affiliate Opportunity is also combined…even better at a monthly subscription of $9.95.

WELCOME TO SHOPLY … E-Commerce Fair Play

Entrepreneurship will always boom where people want flexible opportunities to work for themselves in an uncertain national economy. Networkers will continue to believe in homebased security. However, the modern mindset is to leverage technology to better manage time freedom without family sacrifice.

Power dynamics have shifted from traditional retailers to the well-informed consumers with unprecedented access to information with more options to make their buying decision.

Social commerce has come full circle with social media platforms providing an effective way to engage current and potential customers beyond their direct contacts and communities for ongoing discovery, purchase and referrals.

Welcome Shoply, the next evolution in Social Commerce, as a new marketplace platform for a decentralized ecommerce revolution.

People get better opportunities to participate in the global economy as consumers, creators, influencers and sellers, resulting in a power shift from big to small; thereby, impacting every brand, retailer and platform business.

Every influencer, affiliate marketer or experienced business professional has the chance to be part of a global launch to decentralize ecommerce and level the playing field for all entrepreneurs.

Shoply opens a global marketplace that will streamline Physical Products, Digital Products, Vendors, Social Media Influencers, Team Builders and Business Developers all enabled by a single platform for both social experiences and ecommerce transactions.

Shoply also has a network marketing 3 x 12 matrix based on organizational volume and marketplace earnings.

There are 8 different ways to get paid!

Definitely, Shoply is a break through ecommerce opportunity that welcomes all Online Marketers …MLM, Direct Sales, Affiliates, Content Creators, Vendors and Influencers to check out their business model and potential in a decentralized global marketplace.

Watch our journeys  

Questions and comments are always welcome.

Mary Berukoff

amarie10@gmail.com

250 304 9710 PST

Ten Reasons to Welcome Power of Social Commerce + Exciting Affiliate Opportunity

 

How to Build a More Human Marketplace with Great Value for Entrepreneurs and Consumers

With more future dynamics than ever, the importance of “connection” has created forces to adapt and connect in new ways. This scale of change, what’s driving it and implications for business owners and customers is massive.

Why Shopping’s Set for a Social Revolution | Accenture

TEN REASONS for the POWER OF SOCIAL COMMERCE

1. Grows into a $1.2 trillion wave of change by 2025 in contrast to the relative anonymity of big-box retailers and transactional emphasis of e-commerce giants.
2. Revolutionize the way we shop differently from traditional e-commerce by buying and selling through a personal sense of choice, authenticity community and connection.
3. Afford new opportunities for people to participate in the global economy as consumers, creators, influencers and sellers that results in a power shift from big to small; thereby, impacting every brand, retailer and platform business.
4. Blend seamlessly both social experiences and e-commerce transactions through a single path to purchase, all enabled by a single platform.
5. Monetize any individual’s network through social media not just popular celebrities through big-brand partnerships.
6. Level the playing field for millions of individual creators, influencers and resellers who can use their chosen platforms to earn money and offer creators incentives to grow their user base and reach potential massive markets.
7. Sell via social commerce any kind of product, large or small, where any individual can now become or create a ‘brand’ of their own and reach a market directly as digital advertising wanes.
8. Redefine a new social ecosystem that replaces a handful of big retailers and brands with millions of individuals and smaller businesses selling to one another within a vast effective people-powered retail revolution.
9. Use new social commerce business tools that are created by right marketing platforms that integrate new shopping experiences with influencers and creators directly through affiliate channels that seamlessly connect physical products, digital goods, and cutting-edge services into one unparalleled marketplace.
10. No one can afford to ignore this fundamental difference that represents real shift in power from retailers and brands to people turbocharged by the rise of social media and influencers.

FINAL WORD

Social Commerce is building a more human marketplace that creates tremendous value for businesses, consumers, creators, and curators.

The “era of the Brand” is over; the “era of the Consumer” is here.

Right time for all entrepreneurs to gain from social commerce predicted to grow three times faster than traditional ecommerce on a compound annual basis.

Time for equitable opportunities for creative players, partnerships and business models to work together to share data and capabilities. Businesses will create the right incentives for users to drive their own best experience within a dynamic ecosystem of platforms, marketplaces, social media, brands, resellers, creators, and influencers.

Welcome to the Social Commerce Democracy

Unique Affiliate Marketing Opportunity

Some serious excitement is happening with the launch of a new worldwide marketing platform company called Shoply poised to be the ultimate game-changer in the world of e-commerce launching in over 190 countries from Day One!

I am thrilled to be a member of an elite team to market this extraordinary affiliate opportunity!

We are looking for motivated influencers, affiliates, and experienced business professionals who have a vision fo the future of online shopping ready and want to join this e-commerce revolution.

If interested to get in on the ground floor, watch brief video and complete information for an exclusive VIP invitation. Together, we can transform e-commerce and create a better future for businesses and consumers alike.

***Don’t miss out on this incredible opportunity! Join us in shaping the future of social commerce — be part of the Shoply movement today!

Questions and comments are always welcome.

Mary (Annemarie) Berukoff

250 304 9710 PST

info@newbetterchoices.com