Look at State of Social Commerce re Future of New Decentralized Marketplace…Who’s Joining?

Why are TikTok and Amazon Joining Forces? 

E-commerce Will Never Be the Same!

Internet Marketing is facing seismic changes because of social commerce. On one hand, the giants continue treading the landscape with even more colossal footprints to reap their sizeable rewards.

But, on the other hand, there is a resurgence and opportunity for small business owners and entrepreneurs to find some equal footing to follow their plans outside the shadows of centralized powermongers.

In fact, the rise of social media emphasizes how people like the shared popularity of shopping on social apps such as Facebook and TikTok or Temu and Shein. It is expected that the value of social commerce in the U.S. is expected to reach nearly $80 billion by 2025 ($700 billion globally).

In fact, so much growth has motivated the two largest online shopping companies to join forces. But on the other hand, there is a new game in town with a defensive movement to stop squeezing out the vendors, the influencers or the ability of small business owners to make money.

The Era of the Brand is now bypassed by the Era of the Consumer keenly looking for connection and community.

This growth of social commerce is fueled by dependency on a seamless shopping experience without too many clicks or jumps across multiple platforms to browse and shop to make a purchase.

Social media platforms like Facebook, Instagram, TikTok, and YouTube have integrated shopping features that allow consumers to browse and purchase products directly within the apps.

Facebook leads with an expected 64.6 million social commerce buyers in 2024, followed by Instagram with 46.8 million buyers.

eMarketer anticipates TikTok will grow to 117.9 million users by 2025. In 2024, 35.8 million of those users were social buyers outperforming Instagram and Facebooks growth rate.

WHAT’S UP? Recent Partnership of Two Online Giants!

TikTok and Amazon have integrated to increase the influence of social commerce and new opportunities for advertisers.

TikTok users will be able to discover and purchase products directly from Amazon without leaving the Tik Tok environment. They can link their Tik Tok and Amazon accounts through a secure, one-time setup.

Once linked, users can complete their purchases within Tik Tok, accessing real-time pricing, Prime eligibility, delivery estimates, and product details and watch Feed recommendations.

This integration allows brands to run Amazon ads directly on TikTok, providing full attribution and potentially increasing the effectiveness of advertising campaigns. This could lead to new opportunities for brands to reach and engage with their target audiences more effectively.

In fact, Amazon is a monolith with powers rooted deeply into various social media platforms. Their goal is set to be ultra competitive within the evolving social commerce and maintain its dominance especially with younger customers. Recently, it partnered with Pinterest, Meta, and Snapchat.

They will continue to figure out Facebook ad costs, set a budget or schedule an auction system with daily promotions or one fixed budget for an entire campaign. And what does it mean that Meta may spend up to 25% over your daily promotional budget to maximize advertisement costs?

How much does TikTok take as an advertising override?

In fact, this amalgamated Monopoly will continue to be a Supersize Deal for Corporate Giants, Inhouse Marketing Budgets and a Viral Platform of Overcompetitive Centralized Social Commerce.

Do You Think that Social Commerce Needs a Disruption to Level the Playing Field?

In fact, there needs to a DISRUPTION…a Groundbreaking Paradigm Shift for the little business person. There must be a Time and Opportunity to rise up to Decentralize Commerce, meaning to break up monopolies and return power to independent entrepreneurs or small business owners.

HAVE YOU HEARD OF SHOPLY? …and why you should as an entrepreneur or consumer…

In fact, Shoply is a new company in prelaunch with a leadership team backed by a billion dollar values driven company who saw the worsening rigged problem and are effectively creating a marketplace platform where the entrepreneurs can control the terms of selling and build their own team of Influencers and Affiliates on a single channel worldwide.

This Decentralized Marketplace simplifies choosing between retail stores, online platforms, affiliate programs, and direct sellers by removing the middleman.

A Shoply Community is where brands, vendors, influencers come together to discover, discuss, shop and sell, including small business partnerships. Best online training with top level coaches from beginner to advanced is provided to scale each business.

Businesses will create the right incentives for users to drive their own best experience within a dynamic ecosystem of platforms, marketplaces, social media, resellers, creators, influencers and affiliates.

Such collective power can challenge the huge centralized industry giants with unique collaboration and success to redefine a broken system.

Watch Shoply Vision

FINAL WORD

I am passionate about business entrepreneurship and incentives to be played with fair rules democratically open to goals and plans minus overt competition by a megalopolis style of subjects or barriers.

I joined as a Shoply Influencer and thrilled to work with entrepreneurs at any level.

Anyone from any walk of life can benefit from being on the Shoply Marketplace! Your interest may be as a content creator, a major or micro influencer, a network marketing team builder, a retiree, or a single mother that wants extra income to raise her family.
There are 3 ways to participate and 8 different ways to make money on I look forward to sharing more information.

Think your future is today with an online shopping revolution!

Questions and comments are always welcome. What is your experience on social media or online shopping?

Mary Berukoff

amarie10@gmail.com

250 304 9710 PST

TikTok and Amazon Join Forces: Implications for Social Commerce — True Interactive