Do You Really Need to Know About the History of Digital Marketing?

Do you Really Need to Know About the History of Digital Marketing?

And during my opening keynote, I made the bold proclamation that “marketing is coming to and end.”

There were more than a few gasps from the crowd (after all, my company is called DigitalMARKETER). Fortunately, I qualified this bold statement to say that we’re at the end of a cycle in marketing, and it’s time to shift to innovating and disrupting the industry. 

Ryan Deiss

There is nothing better than to stand at the top of hill and view the landscape below. Now imagine this is a digital landscape many of us have wandered fitfully at times over a  couple decades.

Once in awhile you come across a marketing blog and website that stops you in your tracks, shot with wide awake awareness. I highly recommend that every online internet marketer have a chance to take aim at the history of digital marketing and think twice about the big picture.

First the 5 phases of technological development are outlined as an info-graph.

1994 - 2000    DISCOVERY and INVENTION - new technology arises to benefit industry or large enough to change society's norms.

2001 -  2009   PROLIFERATION - "gold rush" wild west of technology; growth of Word Press, Social Media, You Tube, Facebook, Twitter, etc.

2010 - 2014   STANDARDIZATION  - many companies and products in economy, government and industry think of creating regulations for everyone's benefit. Google Slap happened here and some marketers called it "a giant flaming pile of poop."

2015 - 2019   CONSOLIDATION - smaller companies are overtaken, industry is becoming controlled by a handful of dominant companies;  traffic costs rise, conversion and engagement are down.

2019 -           INNOVATION and DISRUPTION -  companies continue to innovate the technology or become stagnant and will have a harder time competing with a new player who comes on stage and starts to disrupt  the status quo.

In my own humble way I have been aware of shifting paradigms, dropping out for awhile, unable to play the game when such odds were stacked against a small but serious internet marketer. But then I realized I was an affiliate of a marketing company that gave me the right opportunity to deal with history and avoid disruption in the future.The Self Franchise Report explains how all the pieces fit together to be my own innovative and disruptive marketing force as a self-franchised affiliate marketer.

What if, a different kind of insight will help you avoid common marketing blunders of the past and make self-correcting adjustments to stay competitive and profitable in the developing online business marketing game?  Stay ahead of the game, read the reports and blogs and secure your spot today by watching an important video after the reports. You can take a 14 day free tour to see how this company can benefit your online marketing goals.

There is always need for new tools that give direction and resources for success in the digital marketplace for every person with or without technical skills with no critical details missing.  In fact, If you have a plan or a tool to help the masses how to market…fortunes will be made by helping so many others. (excerpt from Self Franchise Report)

 Sincerely,

Annemarie  ... The Self-Franchise Entrepreneur

Questions and comments are welcome. How much of this history is part of your story, too?. 

PS: You can read the History of  Digital Marketing for yourself.